Much like the wheel, the internet has completely changed how the world operates. This technology has led to game-changing communication tools in the form of email and instant messaging, while also giving way to important advancements like easily accessible global news coverage and funny cat videos. Perhaps the most notable of these tools, particularly for the current generation, is social media.

What started as a way for millennials to share their favorite song and connect with friends and classmates has become a powerful recruiting tool capable of reaching exponentially more talent than ever before. In fact, research firm Aberdeen Group says that 73% of 18- to 34-year-olds found their last job through a social network. Crafting an effective job posting can play a significant role in attracting the talent you want.

Balance is Key

Most job seekers don’t want to spend hours reading pages and pages about a position. Including the right information and keeping it brief enough so as not to lose their attention is important for any kind of advertisement, which is exactly what a job posting is. Remember, you are selling your company to potential talent. Make it fun and be sure to include the following pieces of information when advertising for a position:

  • Location
  • Qualifications

  • Pay

  • Benefits

  • Job title

  • Schedule

  • Description

  • Room for growth

  • Company reputation

Go Visual

According to the Society for Human Resource Management (SHRM), recruiting via social media is growing with 84% of organizations using it. That means grabbing job seekers’ attention is becoming more and more important as the pool of job postings continues to grow. With the amount of content on the internet many job seekers have resorted to skimming rather than reading job postings, often closing out of them if they are not immediately drawn in. Including an image or video to showcase your company culture can help separate your job posting from the ocean of others.

Tweet It!

Is your company using Twitter to find and recruit new talent? While Facebook and LinkedIn are the household names when it comes to recruiting, having a strong Twitter presence has become a powerful tool to engage job seekers. Check out these stats from Undercover Recruiter to see why:

  • 39% of all jobseekers are on Twitter
  • 23% of all job seekers (71% of those with a profile) have leveraged Twitter in their job hunt
  • 8% have updated Twitter with their professional information
  • 6% have received a job referral through Twitter
  • 8 million Americans credit Twitter as a source that led to their current job
Make sure you reach the right audience, grab their attention and give them all of the information they seek, then and only then will your posting has done it’s job.

Thanks for reading!

Meredith